India–Pakistan Match Sets Record: 20 Billion Minutes of Watch Time
Hyderabad: JioStar, the official digital and broadcast partner of the ICC Men’s T20 World Cup 2026, on Thursday announced that the India vs Pakistan match on JioHotstar set historic milestones in reach and consumption. The match recorded an unprecedented digital reach of 163 million, making it the highest match reach for any ICC event in the T20 format, even surpassing the viewership of the ICC Men’s T20 World Cup 2024 final between India and South Africa. The scintillating performance by India also ensured a 56 per cent growth in reach over the India vs Pakistan match in the ICC Men’s T20 World Cup 2024 on digital.Geographic Reference
On mobile, the game clocked the highest match reach in the league stage of any ICC T20 event and was 1.2 times more than the last India-Pakistan clash at the ICC Men’s T20 World Cup 2024. Recognised as the greatest rivalry in cricket, the India-Pakistan contest demonstrated its unmatched appeal as fans converged on JioHotstar. On CTV, the match reach was 2.4 times higher than the India-Pakistan contest of the 2024 edition.
The match generated a staggering 20 billion minutes of total watch time across all screens, underscoring the massive depth of fan engagement. This led to a 42 per cent increase in consumption compared to the previous edition’s fixture, driven by the Indian national cricket team’s dominant performance as they extended their head-to-head record over Pakistan at the ICC Men’s T20 World Cup to 8-1.
