Apple excited about India’s smartphone market with iPhone 15 launch
New Delhi (IANS). Along with the iPhone 15, Apple has announced its future plans to ‘Make in India’ the device on its global sales day (September 22), support for the ISRO-made GPS called NavIC, and the availability of the new products in the country (which started last year). ) has made it an attractive place with. Local manufacturing has doubled in global markets.
Due to the premium of the smartphone market, first-time users shifting from Android to the Apple ecosystem, and a young population, India is now one of the top 5 global markets for Apple after China, US, Japan and UK.
Counterpoint Research Director Tarun Pathak told IANS, “We have seen a definite trend where Apple is now attracting a lot of users to its newly launched iPhones in India in addition to the strong sales of the previous generation devices, which are the most popular iPhones in the country. “Apple’s overall market share continues to grow.”
Pathak said the base iPhone 15 models will see solid growth in India as the models are a significant upgrade from the previous iPhone 11, 12 and even 13-gen models.
According to CEO Tim Cook, Apple set a record in the June quarter in India due to strong iPhone sales.
The tech giant opened its branded Mumbai and Delhi retail stores in the country in April this year, which received rave reviews.
India is set to cross Rs 1,20,000 crore in mobile phone exports in the current financial year and according to the India Cellular and Electronics Association (ICEA), Apple’s market share will exceed 50 per cent in FY24.
Driven by domestic manufacturing, Apple iPhone is set to capture 7 percent market share in the Android-dominated smartphone market in India this year, according to the latest data.
Apple iPhone shipments in the country grew by 68 percent (year-on-year) in the first half of this year.
According to market intelligence firm Cybermedia Research (CMR), Apple gained 6 percent market share in the Indian smartphone market in the first half and led the super-premium smartphone segment (between Rs 50,000 and Rs 100,000) with a strong market share of 63 percent. Made his dominance. ,
According to sources, Apple will for the first time sell the ‘Make in India’ iPhone 15 within the country on the first day of its global sales as well as export it to some other markets sooner than ever.
A small set of ‘Make in India’ iPhone 15 units are set to be exported to other countries shortly before its global availability i.e. September 22.
It is estimated that iPhone 15 shipments in the launch quarter, which largely ushers in the festive season in India, will be around 65 per cent due to the increase in ‘Make in India’ initiatives.
Last year, the tech giant began assembling the iPhone 14 at a Foxconn facility in India in September, marking the first time in years that a new iPhone was assembled in the country within weeks of its global launch.
This time, Apple has also extended support for Indian satellite navigation system NavIC to its high-end iPhone 15 Pro and iPhone 15 Pro Max models for the location-based service.
Apple continues to work on building channels in the country and investing more in its direct-to-consumer offerings.
“If you look at it, it’s the second-largest smartphone market in the world and we should do really well there. We’re very pleased with our growth there,” Cook said last month.
The Apple CEO said, “Our share of this smartphone market is still very modest and small, so I think this is a huge opportunity for us. And we are putting all our energy into making it happen.”
