Apple’s Tim Cook, Amazon’s Andy Jassy Bet Big on Generative AI

New Delhi. Apple CEO Tim Cook has revealed that the tech giant has been working on generative AI and other models for years. Cook said that Apple views artificial intelligence (AI) and machine learning (ML) as fundamental core technologies. “And they’re embedded in virtually every product we make,” Cook told CNBC late Thursday as the company reported strong June quarter results, driven by strong services sales that grew 8 percent ( year-on-year) has increased. On a research basis, we have been doing research on AI and machine learning, including generic AI, for years,” Cook was quoted as saying. Apple doesn’t talk much about generative AI and it was also largely missing from its quarterly report. On the other hand, Amazon CEO Andy Jassy said that every single team in the company has “many generic AI initiatives underway right now”. In the company’s second quarter earnings call, Jesse emphasized how important AI is to the company as a whole. “They range from things that help us be more cost-effective and streamlined in the way we run operations and different businesses, to the entire core of each customer experience we provide. It’s true in our stores business, it’s true in our AWS business, it’s true in our advertising business, it’s true across all of our devices,” he told analysts late Thursday. “You can just imagine the work we’re doing there with respect to Alexa – that’s true for every one of our entertainment businesses. It (AI) will be at the heart of everything we do. This is an important investment and focus for us,” Jassi said. He added that Amazon may announce some generative AI-based improvements to Alexa at its upcoming device event on September 20.