LinkedIn launches new video experience for professionals in India

DELHI Delhi: Professional networking platform LinkedIn on Tuesday launched a new video experience in India, aimed at tapping into one of the fastest-growing markets in the country, where the number of uploads is growing 60 per cent year-on-year.The platform currently has over 130 million members in India.It has seen a 20 per cent year-on-year growth in both membership and engagement – the highest in the world for the platform.LinkedIn’s new interactive swipe-based video experience is aimed at helping professionals explore a wide range of knowledge-related content.The new feature comes at a time when 60 per cent of India’s internet users (over 350 million) are consuming video content.“Video is one of the fastest-growing formats for us, with the number of uploads in India growing 60 per cent year-on-year. We are seeing incredible engagement from our members, who are increasingly using LinkedIn to stay updated on job trends, build networks and gain knowledge. Every minute, nearly 6 people are hired on LinkedIn, over 9,000 connections are made and over 100 hours of learning content is consumed, said Ajay Dutta, head of product management, LinkedIn India, in a statement.

Datta said the platform is “experimenting with multiple formats including newsletters, posts, collaborative articles and videos to make it easier to access knowledge and help professionals advance in their careers.” “Our new video experience aims to make knowledge sharing more entertaining and meaningful, allowing members to benefit from the collective knowledge and shared experiences of their networks,” he added. From career development and motivation, hiring trends and workplace culture to light-hearted professional humour, members will find diverse and engaging content that can help them stay ahead in their careers, the company said.