Reliance Retail buys Kelvinator to increase its hold in the premium appliance market

Business Business : Reliance Retail on Friday announced the acquisition of consumer durables brand Kelvinator to accelerate its growth in the fast-growing premium home appliances market across India.

The company, however, did not disclose financial details of the transaction. Reliance Retail said in a statement that the acquisition will significantly enhance the company’s leading position in India’s fast-growing consumer durables sector. Isha M. Ambani, Executive Director, Reliance Retail Ventures Ltd, said, “The acquisition of Kelvinator is a significant moment, enabling us to significantly expand our offering of trusted global innovations to Indian consumers. This is strongly supported by our unmatched scale, comprehensive service capabilities and market-leading distribution network.”

She further added, “This is strongly supported by our unmatched scale, comprehensive service capabilities and market-leading distribution network.” Reliance Retail said that by integrating Kelvinator’s rich legacy of innovation with Reliance Retail’s vast retail network, the company is poised to capture substantial consumer value and drive growth in the fast-growing premium home appliances market across India. This synergy will ensure that high-quality, globally standardised products reach every Indian household and enhance their everyday lives.

For over a century, Kelvinator has been the global leader in electric refrigeration for home use. In India, it acquired an iconic status in the 1970s and 80s with its memorable tagline, ‘The Coolest One’, and is respected today for its cutting-edge technology, superior performance, enduring quality and exceptional value, the company said. With Kelvinator now firmly integrated into its robust ecosystem, Reliance Retail is strategically positioned to accelerate category growth, deepen consumer engagement and unlock long-term opportunities in India’s dynamic consumer durables market, the company said.