Flipkart tackles summer rage with humour

Bengaluru Bengaluru: India’s homegrown e-commerce platform Flipkart has launched a new campaign titled ‘AC Deals So Good, India Will Be Cool’, combining humour and great offers to combat the scorching heat. Conceptualised by 22 Feet Tribal Worldwide, the campaign highlights the desperation of the scorching heat through exaggerated yet relatable situations – where even the best of moments melt away until Flipkart’s cooling solutions provide the much-needed relief.

Flipkart has launched a new campaign highlighting the summer challenges faced by Indian families, from extreme heat to rising anger. The campaign features everyday scenarios where the heat intensifies emotions, and simple cooling solutions provide the much-needed relief.

A film depicts the emotional turmoil of a family when they learn about their son’s scholarship announcement, but the heat makes the moment even more overwhelming. Another film talks in a lighter vein, with a husband explaining the long-term benefits of energy-efficient BLDC fans as a practical, pocket-friendly option.

The third film humorously narrates a couple’s vacation that gets derailed due to irritation caused by rising temperatures. Each story highlights how cooling solutions like air conditioners, fans and coolers offer relief from both heat and stress.