UP RERA sends notice to M3M India for publicising project in violation of law

Noida: The Uttar Pradesh RERA on Saturday said it has issued a notice to developer M3M India for allegedly starting promotion and marketing for sale of units in a project in Noida without registering it with the authority in a direct violation of rules.

The UP Real Estate Regulatory Authority (UP RERA) also warned that if the unregistered project is not discontinued, its promoter can be imprisoned, and cautioned other developers to follow the RERA Act strictly, according to an official statement.

However, the Gurugram-based developer told PTI that the (promotional) campaign which is being projected in Noida, is “purely an extension of M3M’s corporate campaign” to bring awareness and sensitise people about the presence of M3M in the city.

“UP RERA has issued notice to NOIDEA project of M3M India Pvt Ltd in Gautam Buddh Nagar after getting information about violation of RERA Act.

“UP RERA has found that M3M India Pvt Ltd has not completed the process of RERA registration of its project NOIDEA and started promotion and marketing for sale of the units, which is a direct violation of Section 3 of RERA Act,” UP RERA Secretary Rajesh Kumar Tyagi said in the statement.

“Under Section 59 of the Act, the promoter is liable to pay a penalty of up to 10 per cent of the project cost and/or a jail term of up to three years,” Tyagi said.