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Zara boycott, people reportedly throw branded clothes in front of company’s outlets in US

Fashion retailer Zara has removed an advertising campaign from its mobile app and website that featured statues wrapped in white sheets and mannequins with missing limbs. Pro-Palestinian campaigners criticized the ad, which featured model Kristen McMenemy posing amid debris, claiming it looked like an Israeli attack on the population of the Gaza Strip. Starting Monday, December 11, the hashtag “#BoycottZara” was trending on X (formerly Twitter), and more than 100,000 comments were left on Zara’s Instagram photos.

Commentators criticized the advertisements, claiming they resembled images of the dead covered in white shrouds in mass graves in Gaza. Meanwhile, several clips alleging that citizens in the United States threw Zara brand clothes in front of the company’s outlets after the ad campaign controversy surfaced online. In the clip, piles of clothes can be seen gathering in front of a shopping complex, which includes outlets of various famous fashion brands.

People reportedly threw branded clothes in front of Zara outlets in America

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