Tourism, event sectors welcome Kerala’s new liquor policy

KOCHI: The provision in the state government’s new liquor policy allowing hotels above three stars to serve liquor on dry days for weddings or international conferences has been welcomed by stakeholders in the tourism and hospitality industry.

Jose Pradeep, president of Kerala Travel Mart (KTM), told TNIE, “We are happy. At least, now the state government has proven it is serious about MICE (Meetings, Incentives, Conferences and Exhibitions) and wedding tourism. Though we need to pay Rs 50,000 for a one-day licence to serve liquor on dry days, we feel things are moving in a positive direction.”