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Limited : ‘Limited Edition’ is a business strategy associated with rare luxury goods. There is an opinion that ‘Limited’ is special. People line up. Manufacturing companies choose it as a way to increase sales and attract new customers. The most expensive bikes, cars, jewellery, gadgets, fashion items and luxury goods are added with the ‘Limited Edition’ tagline. When new designs are launched in the market, if they don’t get the expected response from the people, there are times when they announce it as a limited edition and create a commotion. They provide some luxury and branded products with special features to build trust and love for their company.
Compared to other editions.. limited edition products are somewhat special. This may be an attempt to provide a special experience and feeling to customers without always being associated with luxury. It is called ‘Deluxe Edition’. The resale value of these is also high. An antique status may come after ten years. It is for this reason. ‘Unlimited’ is also given as a gift to loved ones with love.