Hyderabad: Mercedes-Benz India launches ‘Dreamdaze’ festive campaign

Hyderabad: Mercedes-Benz India, the country’s leading luxury car maker, on Thursday announced the launch of its much-awaited festive campaign, ‘Mercedes-Benz Dreamdays’, which aims to celebrate “India and the dreams of dreamers”. The campaign will run till October with several customer-centric initiatives. Presented as a 360-degree festive campaign, Dreamdays aims to offer the quintessential Mercedes-Benz luxury experience across customer touchpoints, supported by innovative finance solutions, high-impact ATL promotions and on-ground activations.

According to the company, the campaign’s distinctive finance offers are designed to encourage ambitious buyers to fulfil their dream of owning a Mercedes-Benz, thereby creating excitement and positive sentiment in the luxury automobile market. “India is a nation built on dreams — from startup founders and entrepreneurs to seasoned executives. Every dreamer deserves the luxury they aspire to. With this campaign, we are underlining our commitment to fulfilling customer aspirations through flexible and selective finance solutions,” said Santosh Iyer, Managing Director and CEO, Mercedes-Benz India.